Vehicle wraps have become red hot for business promotion, and the top reasons according to industry experts are affordability and effectiveness. The process of printing and wrapping have greatly improved with new technologies, and the attractive graphic designs are a distinctive, captivating way to effectively advertise and promote a business.
Traditional billboard advertising ranges from about $600 to $2400 a month. Compare this to a company van "fully-wrapped" price of about $3500 -- with a high-quality wrap that can last up to five years -- and it's easy to see how cost-effective vehicle wraps can be. And a wrap typically generates about 8 million impressions in a year. Multiply this by five years and no other advertising medium comes close to the low cost per viewing.
The average American now spends the equivalent of a full work-week each year stuck in traffic. With this number only expected to rise, more companies are pouring their marketing dollars into vehicle wraps, making motorists' gridlock glances a golden goose for advertising.
Vehicle wraps act as the silent salesman continually selling weather a vehicle is in motion or sitting 24 hrs a day 365 days a year.